If you have to choose between being bland and being remarkable as a small company, choose remarkable. But you should probably choose to concentrate your remarkable budget rather than spreading it thinly over a bunch of places where most customers won’t perceive it.
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Obligatory reminder of the dotcom-era book "The Cluetrain Manifesto"
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So true. The temptation is often to try to mimic big companies because that is the status quo. But having a unique voice is a superpower.
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@threadreaderapp unroll pls -
Bonjour you can read it here: https://threadreaderapp.com/thread/1042143571699068928.html … Enjoy :)
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