If you have to choose between being bland and being remarkable as a small company, choose remarkable. But you should probably choose to concentrate your remarkable budget rather than spreading it thinly over a bunch of places where most customers won’t perceive it.
-
-
(This might suggest outrage bait as a marketing strategy, and I generally find that tedious. I’m thinking more along the lines of “We have a written voice. You can like it or you can not like it, but it is going nowhere.”)
Show this thread -
BigCo will swear blind that their written voice survives being interpreted by a marketing agency after seven rounds of revisions and then review by 23 internal stakeholders. And indeed, it does, because nobody can BigCo like BigCo does; saying nothing, forgettably.
Show this thread
End of conversation
New conversation -
-
-
An individual is the limiting case of a small company, in this perspective.
Thanks. Twitter will use this to make your timeline better. UndoUndo
-
Loading seems to be taking a while.
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.