I really like this thread and, partially to demonstrate that there are a lot of takes on life/business and partly to demonstrate overlap, thought I’d do my version:https://twitter.com/sehurlburt/status/1041404938788564994 …
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What do you *want*? Why are you doing a business as opposed to getting a job somewhere? This is important because there are multiple trajectories you could plausibly want to get on and the advice for them bifurcates at some points so let’s get on same page on this.
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What are you making? Explain it to me like you’d explain it to a domain expert; I’ll ask for help if I don’t know any words. Be as concrete as possible. You said “platform”; what does that mean in real life? You said “app”; web, mobile, etc? You said “marketplace”; what type?
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Who are you making this for? I am less interested in demographic profile and more interested in (for B2B) industry, size of business, and job role of the buyer or end user and, for B2C, an identification of the community that will love this like they love oxygens
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What will it take for at least some people to *love* this? Being in the 1% better 5% cheaper mousetrap business is a rough place to be. Your product decisions will be better, your UX will be sharper, and your marketing will be easier if you can pick one small segment and NAIL it.
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What is your price? You are B2B? Your price is too low. You are B2C? Can I convince you on doing it as a hobby after a B2B product solves your money problem? No? Really, not to be pushy but it will be easier? No, OK, B2C then. Your price is too low.
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Replying to @patio11
What's the idea behind favouring B2B over B2C? Is B2B better for making profit? Is it because businesses have the dollars to spend?
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Replying to @easoncxz
B2B is relatively easier to sell, much more forgiving, and has an easier “playbook.” B2C is playing high stakes chess while being at a rock concert with the winner being chosen by a plebiscite conducted on either a Gallup panel or 4chan (and you can’t know in advance).
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The best B2C companies durably change human behavior at scale. That’s not an easy thing to sign up to do.
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