You are an early stage entrepreneur and have told me you hate “marketing” or “sales.” I’m going to ask some clarifying questions to verify that you’re functionally not doing them right now, then I’m going to emphasize the importance of them to your future happiness running biz.
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(Decreases by 90% the amount of time you spend chasing Jim who is out on vacation who Taro said is the decision maker with regards to UX issues who Mary said gets a veto because you shipped customer-facing features.)
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How do we position you as a boutique offering for discerning clients near the top of the market, and charge an appropriate premium for that?
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Do you have a peer group of founders? Your life will get much better once you do, particularly if there are a small set you can talk to regularly about your challenges. Find people who want the same things; predict you’ll have the average experience of this peer group.
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After years of orbiting or participating in multiple communities I can’t say this loud enough: pick your peers *very* carefully. You will discover a magic ability to reproduce their successes, failures, and issues which they complain about to their therapist/etc.
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End of conversation
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