What will it take for at least some people to *love* this? Being in the 1% better 5% cheaper mousetrap business is a rough place to be. Your product decisions will be better, your UX will be sharper, and your marketing will be easier if you can pick one small segment and NAIL it.
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You will henceforth ask, immediately at the point where the gig is on and then again after delivery, for: 1) Referrals, referrals, referrals, seriously this point is much more important than the other ones 2) Logo rights 3) References 4) “Can we write up a case study? You OK it”
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Do you have an explicit cadence of repeat engagements? Do you have retainers? Let’s start getting both.
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Do you have written contracts? With an acceptance period? Does your acceptance mechanism default to indecision or default to acceptance? Let’s change to latter; it’s huge.
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“Client shall make a specific written objection to deliverables within N business days of delivery or they shall be deemed accepted.” Lawyer it up but that’s the business process you want.
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(Decreases by 90% the amount of time you spend chasing Jim who is out on vacation who Taro said is the decision maker with regards to UX issues who Mary said gets a veto because you shipped customer-facing features.)
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How do we position you as a boutique offering for discerning clients near the top of the market, and charge an appropriate premium for that?
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Do you have a peer group of founders? Your life will get much better once you do, particularly if there are a small set you can talk to regularly about your challenges. Find people who want the same things; predict you’ll have the average experience of this peer group.
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After years of orbiting or participating in multiple communities I can’t say this loud enough: pick your peers *very* carefully. You will discover a magic ability to reproduce their successes, failures, and issues which they complain about to their therapist/etc.
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End of conversation
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