I think it is underappreciated how much delivery apps are going to change food production and consumption, specifically via the mechanism of replacing expensive retail footage with relatively cheap industrial kitchens running multiple brands across all the apps.
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A thing which we kicked around doing at Starfighter (purely for marketing purposes) was making an API to get pizza, because pizza is deliverable, desirable and is already available in most places approximately as describable and fungible as an m3.medium is on AWS.
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Somebody's likely going to do that *for real*: the AWS of food, probably with v1.0 being a demand aggregator and v2.0 being building out a nationwide set of consistent contracted kitchens.
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Aren't you just moving the complexity burden from production to distribution?
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You're enabling one firm to specialize in food production (w/ a side order of marketing, maybe) and one firm to specialize in logistics rather than requiring the same firm to nail all of them plus real estate, project management, etc.
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I'm concerned that lobbying and crony protectionism will interfere with this opportunity in America.
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Assuming they (whoever "they" ends up being) can learn from Tesco's mistakes in the USA.
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I haven’t seen this on a large scale personally, but I’ve seen it work really wel in shared-kitchen/production models. There’s merit to it, but it does take a different mindset wrt the product, customer, and the real value being offered.
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