This model (commissaries) already provides food for airlines, Starbucks, and a variety of places which can't have an on-site kitchen, but just-in-time logistics mean that they'll be able to compete on palatability rather than merely price and shelf stability.
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Also this is one of those virtuous cycles created by infrastructure: the reason you can get delicious food from convenience stores in Japan for ~$5 and can't in the US is because Japanese convenience stores hook to a network that can source 500 meals like that every morning.
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After the US has a variety of commissaries in most cities which are staffed up and serving the just-in-time crowd via apps, that infrastructure will get re-used by other players offering things like e.g. "We're going to be a catering firm with no kitchens."
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A thing which we kicked around doing at Starfighter (purely for marketing purposes) was making an API to get pizza, because pizza is deliverable, desirable and is already available in most places approximately as describable and fungible as an m3.medium is on AWS.
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Somebody's likely going to do that *for real*: the AWS of food, probably with v1.0 being a demand aggregator and v2.0 being building out a nationwide set of consistent contracted kitchens.
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As usual, Simpsons predicted this.pic.twitter.com/BLwMnjUl3S
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deliveroo (dominant in the UK market) got on that message in 2016 -https://techcrunch.com/2016/04/28/soul-kitchen/ …
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This is already happening on Uber eats. See https://www.bloomberg.com/news/articles/2018-10-24/uber-s-secret-empire-of-virtual-restaurants …
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We already have a vacant store front problem in many cities. This is an unmitigated disaster for the main and high streets everywhere.
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Exactamente brother
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