Not sure whether I love this sign or I hate this sign but it is very difficult to be indifferent about this sign, which is a very neat trick for marketing in a field as crowded as coffee.https://twitter.com/levelsio/status/1035424725575430144 …
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There's a restaurant marketing book called Guest-Based Marketing which emphasizes telling these kinds of stories about what you're about, so your customers will retell them for you. I remember essentially pitching my favorite Seattle coffee shops when bringing friends there.
Agreed. This is the 101 of branding: giving the brand, no matter or big or small it may be, a personality.
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