An underrated tactic in sales is to explicitly say "I want you to have the best possible outcome here so I need to tell you..." and then give a short and honest recital of reasons to not do the deal.
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P.S. Peanut gallery: Google will offer you more money. What am I talking about? Doesn't matter. They will offer you more money. Critically important that you and people you feel affection for know this.
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(Re first paragraph: A B-school prof used the term "in hostile agreement" for situations like that)
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