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An underrated tactic in sales is to explicitly say "I want you to have the best possible outcome here so I need to tell you..." and then give a short and honest recital of reasons to not do the deal.
Also works in recruiting, offering investment, etc. (The overwhelming case for me doing sales has been to folks who are deeply skeptical of sales professionals and believe themselves immune to salesmanship; this works *particularly* well in that context.)
If there are no reasons to not do the deal then *dig deep.* Even presenting your thinking process and degree of rigor can help your counterparty accurately perceive you as looking out for their best interests.
e.g. "You mentioned to me that the commute from the apartment is very important to you, and I thought we were probably not the closest apartment to the station, so I tried to map it out the four places you're looking at. I was actually surprised; turns out we are. Here's map."
n.b. I would not suggest doing this from a position of weakness in the negotiation; I'm thinking *particularly* of candidates here. There are some strong cultural norms to undercut one's own position there and, well, don't do that.
(My work is a small shop that's in a lot of touch with each client, so we *quite concretely* don't want unhappy clients. Our anti-pitch, or at the very least strong transparency about gaps in how well we suit potential clients' needs, is suuuper real.)
I think we probably agree more than we disagree? Who likes insincerity. But if I were trying to hire someone for less money than Google was offering, of the universe of possible true statements I could make, "Google will offer you more money." more effective than weather report.
P.S. Peanut gallery: Google will offer you more money. What am I talking about? Doesn't matter. They will offer you more money. Critically important that you and people you feel affection for know this.
Money is never the only consideration _long term_ in a job. Accurate assessment of pro and cons by the listener who hears you state similar accurate assessment is essentially a trust building exercise.
Boom 
you’ve just offered more than money to the listener.
Sometimes this works *too well*. There have been times when I've legitimately tried to discourage people from using Tarsnap, because it really didn't suit their needs and I'd prefer to not have unhappy users... and they've signed up anyway!
I've had similar experiences.
what happens after this?
Overwhelmingly, your counterparty says "Thanks for telling me that. I appreciate how honest you are. Let's do this."
The one sales trick they couldn't foresee hahah
Yea I do this all the time when recruiting. People appreciate the honesty and sometimes it saves both parties a lot of time.
Have you read Cialdini's book "Influence"... it's one of many things he shows you can do to influence people...
@threadreaderapp please unroll this gem
Saluti the unroll you asked for: Thread by @patio11: "An underrated tactic in sales is to explicitly say "I want you to have the best possible outcome here so I need to tell […]" https://threadreaderapp.com/thread/1035390986124283904.html …
Share this if you think it's interesting. 
This is touched on in a @farnamstreet podcast about negotiation. People feel safer after they’ve already said “no” so get them to say no to something besides the larger deal first, then get to work closing
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