I think we're destined to see a new wave of brokerages, and probably one standout, pop up every ~10 years for the forseeable future, explicitly targeting new generations or micro-generations, at a point which existing industry says "Pah they have no assets why bother."
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(I have an odds-on pick for who is winning younger millenials in this calculus and while I'm not thrilled at the reasons *why* they're winning in terms of product selection or marketing voice, they are at least trying.)
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