It also keeps you top of mind. When their colleague from an ex-job, cousin, or classmate says “I’m getting a little tired of current job.”, you want them to say “I heard X was hiring.” Choice of X is heavily regency biased!
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I just assume I can get a job with pretty much any firm I want at almost any time.
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People put significant effort into each outreach. Each time I reach out about a position it tends to be backed by at least 30-45 min. of research about a company, and a well thought out letter. If I don't KNOW you are hiring, I won't spend the time.
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