A useful set of intuitions to develop: 1) Why does this business work? 2) What does this business working tell you about the wider world? There's basically nothing in the economy where the answers to these two questions are boring. e.g. secure document destruction services.
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The fact that that is a thing that exists in the world surprises a lot of people. The fact that that business is lucrative enough and stable enough to employ people doing it every day in every city should suggest something to you about e.g. our relationship with paper.
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Heck, these days, you don't even have to trust them. They have shredders in the truck so you can watch them destroy it without looking.
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