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A useful set of intuitions to develop: 1) Why does this business work? 2) What does this business working tell you about the wider world? There's basically nothing in the economy where the answers to these two questions are boring. e.g. secure document destruction services.
"What?" Every mid-sized city in America, and up, supports firms whose business model is "We will send someone trustworthy out with a truck to your office, pick up a bunch of paper, and then bring it to our office to destroy while—importantly—not losing it or looking at it."
The fact that that is a thing that exists in the world surprises a lot of people. The fact that that business is lucrative enough and stable enough to employ people doing it every day in every city should suggest something to you about e.g. our relationship with paper.
As an aside, I worked at a place once where "trucking it away" wasn't good enough. They opted to pay extra to have the shredder be in the truck. So a trusted security employee could visually confirm everything shredded without the truck guy looking at it.
The irony was that 99% of it was massive daily reports that we're completely ignored by their recipients. And I mean foot-thick stacks of paper per report.
Ppl I share office have this service, though the box you put the docs in has huge opening (for binders, etc). I can just stick my hand in there! But having this service makes ppl feel “secure”. Many biz have imp non-obvious outcomes for the person selecting the solution
Not only feel but are contractually obligated to - regardless of if thats with shareholders, the government...
Also what’s fascinating is how businesses change to meet or not meet the changing world.
I think I've learnt more about how economies work from you than I have from 99% of economists I've followed...
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