A correspondent who just worked himself up to asking for a 50% increase in rates: “It turns out that asking customers to pay more money is an effective way of getting more money.”
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The market is on fire and most consultants are on a skill curve where the value of their offering should, assuming competent execution, increase over time irrespective of the macro industry conditions. The world will not spontaneously decide to price your work appropriately.
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Do you mean that people should be charging at least 2.24x their 2016 rate? Cuz math for ppl at 1.499 now. Or do you just mean they should be charging at least 1.5x their 2016 rate?
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