Wistia took the road less traveled and, rather than sell the business (largely to give investors a happy outcome), took on $17M in debt (!) and bought their investors out. https://wistia.com/learn/culture/taking-on-debt-to-grow-our-own-way … I think we’ll see more creative financing options like this over time.
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They also have the single best piece of (I hate this word) content marketing ever done in a non-textual format: https://wistia.com/learn/production/shooting-video-with-an-iphone … It’s both informative and (persuasively!) gets users over the “I can’t produce real video because I am insufficiently well-geared” hump.
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