There are some desirable products where successful use of the product causes you to graduate and become a non-user. These are rough to build businesses around. (Ironically tertiary education, despite having invented the word “graduate”, managed to avoid this biz model problem.)
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But if you’re selling a $20 widget that the average user will foo the bar with and be totally done with their lifetime use... that’s a rough, rough business to be in, and your channel partner is going to be happier than you at the end of the day.
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(Things which I wish I had known when I was twenty four dot text.)
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End of conversation
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Like inventing college sport fandom.
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