(“How?” Multigenerational product use, aggressively pumping alumni for donations, and diversifying revenue streams away from tuition alone.)
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There are some desirable products where successful use of the product causes you to graduate and become a non-user. These are rough to build businesses around. (Ironically tertiary education, despite having invented the word “graduate”, managed to avoid this biz model problem.)
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But if you’re selling a $20 widget that the average user will foo the bar with and be totally done with their lifetime use... that’s a rough, rough business to be in, and your channel partner is going to be happier than you at the end of the day.
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(Things which I wish I had known when I was twenty four dot text.)
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Dating apps fit this description. I’ve been trying to think of a way to align a dating apps incentives with its users but haven’t gotten anywhere.
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Vertical integration with services for newlyweds and parenting services. Get people to marry so you can sell them wedding rings and diapers
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One of my favorite products is Hiya, a free set-it-and-forget-it spam filter for the phone. I told a bunch of people about it during my first gleeful month, and zero since then
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I guess that previous statement is now false.
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That model would be a good candidate for pay-what-you-want, if you're able to reach your users as they realize their "graduation", or start enjoying the results of it. (All in all, I'd do it as a maybe-profitable hobby, not as a job)
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