Super neat response that echoes many other replies to my thread on product marketing. I've been meaning to follow up; this seems like a good time. First of all, lots of (marketing) folks took umbrage at me saying I'd consider an engineer who was interested in a career change. https://twitter.com/colourmeamused_/status/1015708063381123072 …
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I get why you're riled, there's a long history of engineers thinking engineers can do anyone else's job better than they can. But I wasn't doing that. I was just saying, I can't *find* a product marketing person to do the job, so I'm open to growing one.
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Replying to @mipsytipsy
One other possible other challenge here: Those with the capability of both building and marketing technical products are often pretty busy with their own businesses… let’s call it “the
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Replying to @tehviking @mipsytipsy
Got some thoughts of the effectiveness of sometimes entrepreneurs at PMM or growth marketing gigs and how to make that attractive vs “just run your own thing again” but will have to write some other day.
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(FWIW senior engineer to growth marketer a transition that I’ve seen work very well; less so to PMM, although I think I work with a colleague who did that.)
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