Building Crunchbase Japan version would be easy; when you see a commercial on TV for an online company you’ve never heard of that’s an A round and when the commercials stop that’s absence-of-B.
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This is perhaps a bit more cynical than I usually am, but the background: Commercials are sold as building brand awareness and trust. Attribution is exactly as hard as you expect, which is to say “We saw nothing.” They’re typically 7 figure USD commitment. High perceived status.
10:50 PM - 25 Jun 2018
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