My lowest point at which I’m truly comfortable is $49 and when I see a B2B pricing page with $29 I hear “We are uncomfortably reliant on startups with no money and not yet self-aware enough to appreciate that they will churn in 6mo when they go out of business.”https://twitter.com/johnsheehan/status/1001845905526591488 …
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Replying to @patio11
What about pricing low as a strategy to get conversations going and incremental validation that someone (even not long term customer) is mildly interested in taking out their credit card for the promise on the landing page? Results in case studies, recommendations, etc...
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Replying to @TalAdam
You get better conversations, case studies, and recommendations from people who are inclined to pay the real rates!
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If you solicit case studies from people who think $29 is a lot of money they will a) disproportionately flake out before delivering and b) deliver case studies which resonate with people who think $29 is a lot of money.
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