You can add location information to your Tweets, such as your city or precise location, from the web and via third-party applications. You always have the option to delete your Tweet location history. Learn more
My lowest point at which I’m truly comfortable is $49 and when I see a B2B pricing page with $29 I hear “We are uncomfortably reliant on startups with no money and not yet self-aware enough to appreciate that they will churn in 6mo when they go out of business.”https://twitter.com/johnsheehan/status/1001845905526591488 …
Sometimes it’s not being financially reliant on them; there are a lot of entrepreneurs who sweat the access question deeply or worry when the first HNer says “$49 a month for something you can approximately with 7,000 lines of shell script?!?”
What about pricing low as a strategy to get conversations going and incremental validation that someone (even not long term customer) is mildly interested in taking out their credit card for the promise on the landing page? Results in case studies, recommendations, etc...
You get better conversations, case studies, and recommendations from people who are inclined to pay the real rates!
If you solicit case studies from people who think $29 is a lot of money they will a) disproportionately flake out before delivering and b) deliver case studies which resonate with people who think $29 is a lot of money.
The old ‘pay peanuts, get monkeys’ adagium!
Do you think the tiny-bit-less-than-the-next-major-interval pricing strategy holds up in SaaS? E.g. $49, not $50? We vacillate on whether it's still good psychology or just looks cheesy. And we're reluctant to monkey too much with pricing to run experiments.
I don’t have a strong preference here; experimenting on it many times in many places never produced anywhere near the improvement as “drop your lowest plan” or “double your prices.”
We're going to do a price adjust on our next major update and I'm strongly leaning towards "rounding up" the pricing (and then offering our annual discount down from that)
I needed to read these tweets! I was very tempted to drop my lowest plan back to $29. After raising my prices I was getting fewer new customers, and more people were canceling their trials. But I’ve had to do way less support for the customers that keep using the service
This is helpful for figuring out the direction of my company. Bootstrapped B2B with just me: keep prices high, get a few good customers and enterprise clients. VC funded B2B/B2C: lower prices, build consumer features and integrations, hire a support team
I'd argue that it depends on the product and businesses using it. If you have a product that is valuable to small businesses (eg. $1000/m rev), a lower price can help them start and they'll pay more as they grow.
Just speaking from personal experience and my own pricing - http://metorik.com/pricing - I'll have some customers start at $20/mo but as they grow (thanks to the product), they're soon paying $50/mo, then $100/mo, etc.
Do you have a lowest point for B2C pricing as well?
I can see your point, though... Dropbox is $12.5/month, Squarespace $18/month, Buffer is $15/month - seems to work for them. I can’t see many 1-person companies getting $49/month product, but they’d get the ones I mentioned.
Is the $99 monthly threshold factored into a freemium platform, a free-trial platform or none of the above?
What about when you're doing per-user pricing of products you'd expect to sell to multiple users in a company? Are Survey Monkey's $32/$37 per month plans too low?
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.
