Rupert Murdoch once launched a glossy magazine you could only read on iPads--you couldn't link to their stories or even read them unless the author like sent you a pdf--because he noticed all his friends had iPads now. this is the sort of thing that determines who has jobs now.
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Quibi has an enormous investment from Alibaba and you have to imagine that one consequence of our world-historic failure to contain this virus is that that sort of money realizes that (e.g.) Jeffrey Katzenberg has no good car ideas
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It's actually hilarious to me how true that probably is
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did not realize this but of course it makes perfect sense
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The hilarious thing is that per Katzenberg's lone content demand, they'd contain a dramatic cliffhanger every 10 minutes
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instead they went the route of “we overpaid C-list celebrities to perform mediocre material” and are stamping their feet at not going public yet. I’d like a “give money to non-sexual predator auteurs” model á la FX but with a bottomless budget
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honestly they could even use the weird “our shows also work as vertical video when you’re on-the-go” thing, as long as the content was a watchable length when you’re on your couch.
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bc as-is the pitch has sounded like they’re asking for me to pay $10/month for, at best, BSG webisode-tier content and like fool me once on that one.
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