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Curious why cold storage rotation is needed? Shouldn’t it be left alone? Keen to understand more
It is important to force all multisig participants to periodically go through the process of regenerating a seed, store it safely and derive a new private key from it. At the same time Finex users can check that the company has access to their assets. It's like bank stress-test.
It sounds really awesome 
Would be nice if there is a medium post that illustrates bitfinex’s process. Or perhaps being partially obscure helps with security somewhat?
It's pretty standard process and I agree that would be nice to educate the community on the matter.
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In the next hours Bitfinex will migrate part of its BTC cold storage towards the address: bc1qgdjqv0av3q56jvd82tkdjpy7gdp9ut8tlqmgrpmv24sq90ecnvqqjwvw97 as part of its address rotating policy.
All funds are safe.