Apple used a popular classic Bollywood song #DumMaroDum in the iPhone 13 launch.
It’s a peppy tune! Also a way to rack up millions of views via the global Indian diaspora 😀
youtu.be/m43rh-pI0P0
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They used the song called 'Work all day' by Footsie which happens to have sampled Dum Maro Dum. I actually think we all got way too excited and it's just a coincidence 😅
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It's the second time Apple has used bits of RD Burman. iPhoneX ad tune from 2018 was taken from a lesser-known RD song from the film The Burning Train
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Movie "Inside Man" has "Chaiyya Chaiyya" as the title track. I just couldn't believe it when I saw it the first time.
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youtu.be/F8PHigN8fFo
DHL does Bond in Shanghai
should make an alternate soundtrack version with #DumMaroDum / #WorkAllDay




