In a competitive field - self-control products - Oura ring was a able to create its own space with by adding the extra factor - help users make better decisions. It is interesting how it evolved and how it adapts to different use cases - with one design. @dilipsoman @UofT_BEAR
“With very little effort I get insights into my recovery and training that I didn’t know existed. Rather than questioning if I should train super hard or take a rest day, I have the data to back up how I am feeling. Overall, I am maximizing my full potential.”
— @Kai_Lennypic.twitter.com/Vt5ptHQwA3
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