Optimal Workshop

@optimalworkshop

Great user experiences come from great user research. Test, benchmark and make evidence-based design decisions, with Optimal Workshop’s user research platform.

Wellington, New Zealand
Joined February 2009

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  1. Jan 31

    First click testing 🖱 ・What is it? ・Why should you do it? ・And, how do you do it? Check out our 101 guide for all the information you need to get started with effective first click testing.

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  2. Jan 30

    Everyone's unique in their own way - and the same can be said for our Tinder photo - check out those Abs 💪😂 (sorry...we just couldn't help ourselves)!

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  3. Jan 29

    What makes for a great website navigation experience? We've pulled together 4 key things to consider when you next think about your website design and architecture 💻

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  4. Retweeted
    Jan 25
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  5. Retweeted
    Jan 21

    We would like to say a massive THANK YOU to the lovely people at ! They gifted us a super generous donation from their conference attendees – these were matched by by $5 for every 50c! 🙌🎉

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  6. Jan 20

    3 reasons why as a UX researcher you need to take a turn on the other side of the conversation 🗣

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  7. Jan 16

    New to UX? Check out these 8 TED Talks to get you started 🎥

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  8. Jan 13

    Read about how 's customer experience and user experience team shifted their focus on products and services, to a team that was dedicated to creating great customer experiences by putting the customers needs first.

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  9. Jan 12

    How much thought have you given to your website footer? 📝 As part of our 'anatomy of a website' series we take a look at why getting your website footer right is important.

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  10. Jan 9

    Don't know where to start with UX research? 🤯 Check out our guide to learn about the fundamentals of UX, why research is so important and the how and why of different research methodologies.

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  11. Retweeted
    Jan 7

    Whether you’ve run a study before or are a complete beginner, this post is a great refresher on supplemented by advice from experts learnings over the years. via

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  12. Jan 6

    Lessons from 2019 that'll make you a better user researcher this year 📚

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  13. Jan 2

    New year, new you? 🎆 Take some time this year to reflect on the challenges of being a UX researcher. Here's a great insight into the side of UX research that isn't often discussed

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  14. Where are you on the UX maturity scale? 📈Is ResearchOps a signal that UX research as a practice is gaining momentum?

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  15. Every year publishes a report on the state of the UX industry. Here's the 3 key takeaways on what to expect for UX in 2020.

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  16. Retweeted
    18 Dec 2019

    A story about growing UX maturity

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  17. 2019 is (almost) over and our CEO has taken some time to look back on the year. Read his thoughts as he reflects on a big year for Optimal Workshop ⬇️

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  18. That's a wrap! 2019 is (almost) done and the holidays are upon us! 🏖That doesn't mean we won't be around to help you out over the holiday period. Our team will still be available to answer all of your questions, it just might take us a little longer between 21 Dec and 5 Jan.

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  19. Retweeted

    🎤It's the most wonderful time of the year 🥳 And by that we mean it's time for the PFR December magazine, of course! Read our analysis of 40+ trend forecasting reports and our top 4 predictions for 2020 –

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  20. Ever wondered how to run a remote friendly co-design workshop? 🌏We gave it a try using as our digital collaboration tool of choice and here's what we learned 💻

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