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We asked voters why they had not voted for particular parties in our on the day poll (12th December). For Labour the key issue was the leadership.pic.twitter.com/pu7iBWDp94
All who did not vote Labour= did not vote Labour in 2019 Labour defectors total= Voted Labour in 2017 but didn't vote Labour in 2019 Lab defectors to LibDems= Voted Labour in 2017, but voted Lib Dem in 2019 Lab defectors to Con=Voted Labour in 2017, but voted Conservative in 2019
On the day poll conducted online amongst 5,641 UK adults. Weighted to be nationally representative
Ok - but it would be good if research drilled down into that. Why did they say that? What influenced their opinion of the leader? Where do they get their information? Have they seen ads about the IRA etc etc? Which websites do the frequent?
We will be conducting further analysis of our on the day poll over the course of next week and releasing a report on our findings.
Jesus guys, they're still mourning. Could this have waited 24 hours?
No. Reality awaits.
Why wasn't tactical voting an option for why some of us had to switch support?
We have asked questions around this too and will be exploring this in more detail when we do more in-depth analysis of our day of poll next week
That's a relatively small proportion of the reasons labour voters switched to Lib Dem. What other big reasons did they give?
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