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Verity channels can mean an engaged, open minded audience who might not have considered you game in the past but who are willing to watch and engage with something different and new. It can be a great way to open your game up to new players!
Thats what I always thought of “variety streaming”. I know my audience is more open to try different games I play because they’re not there for 1 thing only. I know several times people experienced games they never thought they would and were happy about it 
This! Influencing a variety crew is much harder than selling it to an already dedicated niche group! Also, take it from us streamers who focus on 1-2 game series only, from a business standpoint it can be super limiting for growth and exposure! Both types have their benefits.
I hear this a lot from streamers. There is a lot of pressure to either A) play whats popular or B) specialise. It can feel limiting when your tastes are varied and you desire to branch out. It's hard enough growing a channel/community without also feeling boxed in creatively
Same. I used to get it all the time "I would never have heard of/considered this game if you hadn't played it/talked about it". That is the power a variety streamer/channel that has a community that has grown with them.
exactly this, and likewise I wouldn't have played some games without being approached by PR or my audience with suggestions because I'm variety. We may not get the mass following that a single game can give, but I'll trade that in for enjoying myself with my community any day.
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