Casey Winters

@onecaseman

Music was the lamb that made a lion out of me. CPO Advise Ex

San Francisco
caseyaccidental.com
Joined May 2008
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  1. Retweeted
    Oct 9

    The Two Laws of Customer Path-Dependency: 1. It's hard to take your marketing/sales upmarket, it's 10X harder to take your marketing/sales downmarket. 2. It's hard to make a product enterprise-ready, it's 10X harder make an enterprise product simple for SMB/end-users adoption.

    4 replies 21 retweets 91 likes
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  2. Retweeted
    Oct 6

    New post! If you're building a consumer startup, this is for you 🔥 I was lucky to work with the great on this piece, along with the always incredible team 🙏 It's definitely one of my favorite posts ever. Don't miss it.

    11 replies 53 retweets 299 likes
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  3. Retweeted
    Oct 1

    1/ I helped 4 different companies in the last 3 months with this. The patterns are so common that I had to write about it: If you're using an analytics platform like or , there is a right way to do it. Here's why most analytics fail —

    10 replies 61 retweets 234 likes
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  4. Retweeted
    Sep 21

    COVID requires managers to find novel ways to build connection and motivate employees, which can lure them to seek cheap popularity that will do more harm than good. Help them resist temptation:

    1 reply 11 retweets 27 likes
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  5. Sep 22

    So excited for Mike.

    Today, more than ever, technology is touching every aspect of consumers’ lives. We’re excited to have helping entrepreneurs who are building the next generation of commerce, marketplaces, and network-oriented businesses.
    1 reply 22 likes
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  6. Retweeted
    Sep 22

    1/ Even if you've already found product-market fit, it's hard to build a sustainable, compounding growth strategy. Today, we're launching Reforge Partners, designed to help founders break through and transform great products into great companies.

    16 replies 40 retweets 315 likes
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  7. Retweeted
    Sep 21

    New essay up. The Mike Speiser Incubation Playbook - Advantages of being interim CEO - Betting all-in on secular transitions - Optimizing only for incubations - Local maximas of venture and function not form - Breaking the wall of VC-company engagement

    22 replies 109 retweets 628 likes
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  8. Sep 21

    Generally, once a corp dev team gets close on an acquisition, if it doesn’t work out, they buy something else. See Uber recently buying Postmates after they lost out on Grubhub. So, one can say TikTok helped even out the console wars. That is all.

    1 reply 5 likes
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  9. Sep 21

    I would imagine Bethesda approached Microsoft or vice versa about some console exclusive deals just like Sony, and that’s how this deal evolved. One other element is Microsoft was pretty deep into mobilizing a lot of capital to acquire TikTok, and instead spent money here.

    1 reply 3 likes
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  10. Sep 21

    Dishonored 2 (developed by Arkane) has some of the best level design of the last generation. Tango was founded by the creator of the Resident Evil franchise, and while The Evil Within games didn’t sell that well, I find both to be fantastic.

    1 reply
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  11. Sep 21

    What is also interesting is this announcement comes after two of Bethesda own studios made their next games PS5 console exclusive in Arkane (Deathloop) and Tango (Ghostwire). These are arguably the two best studios Bethesda has right now, and both are new IP.

    1 reply
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  12. Sep 21

    and while Hellblade was great, it was niche, and a sequel doesn’t really make sense for it (They’re making one anyway). It felt like these were toe in the water acquisitions rather than needle movers. Bethesda’s IP, if made exclusive (and the games are good), is a needle mover.

    1 reply
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  13. Sep 21

    You can tell Microsoft learned this and announced that they would invest in acquiring more studios, and have with Obsidian (The Outer Worlds) and Ninja Theory (Devil May Cry, Hellblade). While Devil May Cry is good IP, The Outer Worlds was disappointing...

    2 replies
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  14. Sep 21

    Spider-man, God of War, Horizon, Last of Us Part II et al. also sold 10+ million copies and drove PS4 purchases. The challenge with online multiplayer models is they have to be cross-platform to work best, so they aren’t console differentiators.

    1 reply 3 likes
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  15. Sep 21

    2/ a new Elder Scrolls is years away. Fallout 76 was panned. Sony arguably won the last generation by having the best one player games, which is counter-intuitive given the industry/fans’ push toward online multiplayer (Fortnite, GTA Online).

    1 reply
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  16. Sep 21

    1/ Games industry tweetstorm. I find this Microsoft Bethesda deal very interesting. Zenimax is a large, private company that owns many studios and great IP: Elder Scrolls, Fallout, Doom, Wolfenstein et al. The company is definitely not at its peak. While Doom is doing okay...

    2 replies 4 retweets 24 likes
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  17. Sep 17

    Geogaddi is still amazing. That's it. That's the tweet.

    5 likes
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  18. Retweeted
    Sep 16

    The Entertainment Value Curve - Awesome post by (Former CPO Tinder, FB, TripAdvisor) on product strategy in the social space and why TikTok is on 🔥 and Quibi is 📉 Post -> Summary Thread 👇👇👇

    5 replies 58 retweets 223 likes
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  19. Retweeted
    Sep 16

    Much thanks to the crew for having me on their product podcast - always fun to talk craft.

    5 retweets 8 likes
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  20. Retweeted
    Aug 13

    “Word of Mouth is critical, but notoriously hard to measure, and therefore hard to influence. As a result, we set out to create the Word of Mouth Coefficient" - Former VP of Growth @ Eaze. Read More in our latest blog post:

    4 replies 53 retweets 166 likes
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