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A2: pick a person and know that social listening is more then just "surfing the net" or "chit-chatting" (though it is those things, IAW) - key is, getting by in to go all-in on this tactic from the c-level down. Still not a seriously-taken marketing tactic IMO #vcbuzz
seriously taken by older business folks I might say. It has been a debated topic in agencies I have worked at/with as something not worth doing. #vcbuzz
