𝕊𝕣 𝕊𝔼𝕆 𝔸𝕔𝕔𝕠𝕦𝕟𝕥 𝕄𝕒𝕟𝕒𝕘𝕖𝕣 @𝕝𝕖𝕧𝕪_𝕠𝕟𝕝𝕚𝕟𝕖 | 𝕀𝕊𝔽𝕁 | 𝕙𝕚𝕜𝕚𝕟𝕘 
𝕘𝕖𝕞 𝕙𝕦𝕟𝕥𝕚𝕟𝕘 
𝕨𝕠𝕠𝕕𝕨𝕠𝕣𝕜𝕚𝕟𝕘 
𝕤𝕡𝕒𝕔𝕖 
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A4 So, I take my KWR with all my words and intents, and add columns for every SERP feature available and then I go through putting yes/no in the cell as to whether I not I saw featured snippets video carousels. I typically do this on a mobile device too, not on my laptop #VCBuzz
From here, usually I VLOOKUP in my organic position and ranking URL to to help gauge opportunity... like working on something that ranks no.8 first and not no.80 #VCBuzz
Case Study: Did this with an urgent care business that needed to grow 100+ locations in 18 months. At the end, not only were they ranking for keyword+city, but they were pulling in 84% or their traffic from their blog and converting about 18% of that traffic #VCBuzz
@andreacruz92 will love this VLOOKUP tip #VCBuzz
When someone loves VLOOKUP.... and you show them Power BIpic.twitter.com/hHq3Y3Xwrp
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