on being sane in .... corporate media spaces "Psychographics can be defined as a qualitative methodology used to describe consumers on psychological attributes. "
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eye source that quote from wiki http://en.wikipedia.org/wiki/Psychographics … ref source is "May 1975 "Psychographics: A critical review". Journal of Marketing Research." https://www.jstor.org/stable/3150443?seq=1#page_scan_tab_contents … but i give up coz i canny grep a jpg =/
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