I think "Ivory tower" is a perfect example of a negative phrase used against academics. Typical anti-expert bias, IMHO. 
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Replying to @o_guest @doctorwhy
My point was that we want to *not* be distant from the general public, hence the 'beyond' part
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Interesting conversation. I wonder how you three perceive measurement of scientific "impact"?
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Replying to @kirstie_j @o_guest and
To me "ivory tower" implies researchers/thinkers who are not concerned about immediate impact
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Exactly.
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Replying to @o_guest @kirstie_j and
Do you think it's negative? Do you think the lay audience might see it as a blanket statement?
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Replying to @o_guest @kirstie_j and
Do you think the lay public thinks scientists are out of touch? Do you think that affects their belief in our findings?
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This is the super interesting point that I've not considered before. I think non-academics see "us" as arrogant....
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Replying to @kirstie_j @o_guest and
....which is not quite "out of touch" but I see your point about academics not representing the wider population
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I see bankers as arrogant. 
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