From quick search: "blog post length is positively correlated with number of comments" http://s3.amazonaws.com/academia.edu.documents/30759041/agarwal08bloggers.pdf?AWSAccessKeyId=AKIAIWOWYYGZ2Y53UL3A&Expires=1494686214&Signature=ahUQPmNvKAiH%2FIGrsuUu7oxUwSo%3D&response-content-disposition=inline%3B%20filename%3DIdentifying_the_influential_bloggers_in.pdf … (but that's 2008)
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