FWIW I tried this once and the journalist told me they'd write about it anyway cause "in physics preprints are fair game". Gave in.
I think it's a strange 1 to have a pre-print lauded without any criticism — would think the same about post-print too in a media article.
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the journalist called subject matter experts for their opinion. not the same as PR, but then again PR is notoriously unreliable too.
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PR can be done super well — all depends like you say.
End of conversation
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