You tweak video and audio display to incrementally speed up, little by little, each year.
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Replying to @pookleblinky
Each year, imperceptibly, people become acclimated to slightly faster input.
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Replying to @pookleblinky
Apple users, trying competing products, find them somehow unbearably slow, but not in any quantifiable way.
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Replying to @pookleblinky
Your customers can't pinpoint exactly why using competitors' stuff feels uncomfortable, just that it does.
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Replying to @pookleblinky
Over time, this difference becomes more pronounced, and your customers refuse to accept that their perception of normal has been skewed
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Replying to @pookleblinky
At this point, phase 2: you ever so slightly begin flashing messages in color fields, just above human ability to differentiate wavelengths.
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Replying to @pookleblinky
A red dot test, hidden in every sufficiently large color field, containing imperceptible and unspeakable messagespic.twitter.com/HCG2yjTwat
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Replying to @pookleblinky
Phase 3: you begin to slowly increase the color difference, making these messages ever so slightly more visible over time.
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Replying to @pookleblinky
Your customers get acclimated so gradually that they refuse to accept what android users claim they see when they look at their screens.
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