Haha. Positive and negative correlations with happiness and agreeablenes and Facebook likes.
pic.twitter.com/4dNtVe13Q3
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as you can see I have been told off from calling it pseudoscience 

https://twitter.com/o_guest/status/821386674076848129 …
it's silly IMHO — just a gimmick
respect to them though for getting their research onto the Colbert Report etc etc
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