Theories are pretty rad because data cannot be the whole story.
https://twitter.com/erikphoel/status/815936227895627776 …
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a laconic synopsis *is* a theory, amirite
I think models of causality have tremendous potential applications 

e.g., social systems. There's a better article I wish I could find! Cost same, small% of ppl ask http://qz.com/407157/less-than-2-of-the-us-population-is-jewish-so-why-is-41-of-the-countrys-packaged-food-kosher/ …
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