I have already paid my license fee. Also is there any evidence through history that boycotting has ever worked?
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Replying to @o_guest
Boycotts have worked, either entirely, or partially. obviously many have failed, but those that have worked have 4 basic traits: 1. Customers that care passionately about the issue 2. Low cost of participation 3. Easy to understand issue 4. Effective use of Media
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Replying to @bookcheekite @o_guest
i think that with just a hint of planning, this fits those criteria
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Replying to @bookcheekite
Give me a concrete example from the past, I would genuinely really appreciate that. Also I just paid my license, sadly.
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Replying to @o_guest
one good example is the Chic-fil-a LGBT boycott back in 2012... the 3 month boycott resulted in Chic-fil-a suspending all contributions to political groups that supported anti-LGBT legislation.
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Replying to @bookcheekite @o_guest1 reply 0 retweets 0 likes
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Replying to @bookcheekite @o_guest
big companies tend to try and avoid getting involved in these disputes, because since the 80s, Brand image is a massive part of their overall valuation. Tarnishing their reputations can lead to massive losses, and rather than risk it, they will change practices
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Replying to @bookcheekite
OK, so firstly I thought that they had a surge in sales because of their anti-LGBT stuff, no? And secondly the BBC is not a company.
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Replying to @o_guest @bookcheekite
Here we go. So no, it doesn't work: https://www.huffingtonpost.co.uk/entry/chick-fil-a-sales-2012_n_2590612 …
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Replying to @o_guest
it's about how you measure success... if the purpose of the boycott was to hurt chic-fil-a financially, then that would have been measured as a failure. but the purpose of the boycott was to cause a policy change, and that's exactly what it accomplished
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Let's just disagree to disagree here.
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