Turn the other way and look at the businesses/organisations/projects that aren't best practice, aren't scalable, and aren't models - that's where the interesting stuff is happening. [Keep coming back to this, from the Feral Business Research Network meeting a few weeks ago]
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good old gill sans - chosen by british railways, penguin books, and FoAM... interesting history: https://en.wikipedia.org/wiki/Gill_Sans
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