A LONG history of racism in advertising, nothing new. The brand damage is always worse than the "creative upside".
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PC run amok
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So they try and be diverse by having a black individual in a commercial for light beer, then get accused of racism? Damn, can't win in this society! Lot's of Snowflakes!
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Seriously? My son is reading a book called “the negro league” that is the name of the book. It is a children’s book. He struggled to write about it because of the word negro. And asked me if it was racist. I said no. It was the name of the book. Same here.
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It’s BEER, for eff sake. Seriously, this “racism” card is being stretched so far its losing its effect. At MOST, it should simply be reworded to reflect the purpose; when it comes to BEER, sometimes lighter is better.
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Damn this politically correct (and hypocrite) culture. Now everything is scrutinized ad nauseam. The truth is a black actress lost her opportunity to shine on a commercial.
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This was so blatantly racist, I was shocked when I viewed it on the news!
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I would love to hear a legitimate case that supports this ad as racist. Legitimate meaning real, clearly understandable facts that everyone can understand & identity. Proof.
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I didn't have any trouble understanding it.
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Money has no race. It’s all green. It’s all businesses care about. I find it hard to believe any company would purposefully offend anyone intentionally to jeopardize their profits. It’s political correctness BS. People have no grasp of common sense.
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Then you haven’t actually watched the ad. It’s blatant. It’s visual. It may have been done for newsworthiness but it’s wrong.
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@datguybui made me think of the group! Lmao! Now I’m catching news on there before twitter!
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Your kidding me the president grabs woman by their kitty but that ad is racist. Give me a break.
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The one I saw (beer sliding by 3 poc to a light woman) was racist af and Heineken should fire their ad agency.
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Light beer is just institutionalized fat shaming anyway, created by the patriarchy to oppress women. Or something.
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Heineken is from Holland
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