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    The New York Times‏Verified account @nytimes Mar 28

    Heineken pulled a series of commercials for light beer that featured the tagline “sometimes, lighter is better" after one of the ads was criticized as racisthttps://nyti.ms/2utKuEZ 

    11:45 AM - 28 Mar 2018
    • 75 Retweets
    • 146 Likes
    • The Development Coach Enovaze Tinashe Manyanya Susan Hazim Alshmsi Joseph El Khalil Mohammad Anish Riju Youcef Benchouk
    100 replies 75 retweets 146 likes
      1. New conversation
      2. Stop Groupthink  🌪‏ @Stop_Groupthink Mar 28
        Replying to @nytimes

        Racism is the only “epidemic” in the US where there is more demand for it than supply of it.

        1 reply 0 retweets 9 likes
      3. NoeyK‏ @noey1965 Mar 28
        Replying to @Stop_Groupthink @nytimes

        Wow! It must be so hard to live in an environment where you cannot use the word lighter, the colour white or black, dark, etc. to describe objects. Wow!

        1 reply 0 retweets 4 likes
      4. Ben Baisden‏ @BenBaisden Mar 28
        Replying to @noey1965 @Stop_Groupthink @nytimes

        It's not about "lighter" or "darker", it's about the concept as a whole. Millions of dollars are spent on these spots. Nothing wrong with asking people to think big picture when it comes to advertising.

        0 replies 0 retweets 1 like
      5. End of conversation
      1. New conversation
      2. Where we crying, bois‏ @Willy_Lou24 Mar 28
        Replying to @nytimes

        i thought this was a reach reading the headline the other day. then I watched the commercial and holy shit it was racist

        3 replies 0 retweets 7 likes
      3. Chyn1228‏ @chyn1228 Mar 28
        Replying to @Willy_Lou24 @nytimes

        Really it didn't come off like that to me at all

        1 reply 0 retweets 2 likes
      4. Where we crying, bois‏ @Willy_Lou24 Mar 28
        Replying to @chyn1228 @nytimes

        idk i saw Chance's tweet and was like cmon that tagline isn't racist. but in the context of the commercial (beer sliding past ONLY black people and landing at a white dude) it felt pretty strange.

        1 reply 0 retweets 5 likes
      5. Chyn1228‏ @chyn1228 Mar 28
        Replying to @Willy_Lou24 @nytimes

        Lmaooo 😂😂 I see something completely different......

        1 reply 0 retweets 0 likes
      6. 1 more reply
      1. New conversation
      2. Sabine Schuster‏ @Lockeline Mar 28
        Replying to @nytimes

        One day i saw a picture of my european friend who visited her friend and his family in Gambia. The small Baby from the Family, which she hold in her hand was surprised about her shining skin. Is this racism from the Baby which doesn't knew what racism is at all?

        2 replies 0 retweets 1 like
      3. Jill Scheyk‏ @TheRealYTJ Mar 28
        Replying to @Lockeline @nytimes

        No but it's racism from a beer brand that definitely knows what racism is.

        1 reply 0 retweets 15 likes
      4. 1 more reply
      1. New conversation
      2. GOAT  🐐‏ @VANDY198200 Mar 28
        Replying to @nytimes

        Softest Country in the World by far and increasing by the year. Jesus christ , grow some BALLS America !!!!!!!

        2 replies 0 retweets 4 likes
      3. Blacklisted worker‏ @Blacklistluxury Mar 28
        Replying to @VANDY198200 @nytimes

        Not about soft we are tired of the racism, the murders, denied opportunity false arrests if blood needs to be shed then so be

        2 replies 0 retweets 2 likes
      4. GOAT  🐐‏ @VANDY198200 Mar 28
        Replying to @Blacklistluxury @nytimes

        lets be real , this wasnt racist. Im talking about things that are clearly not racist but made out to be racist.

        2 replies 0 retweets 1 like
      5. Blacklisted worker‏ @Blacklistluxury Mar 28
        Replying to @VANDY198200 @nytimes

        It visually and mentally reenforces that light and white is better than brown or black , obviously you’re European this is unique to the USA

        1 reply 0 retweets 1 like
      6. 1 more reply
      1. New conversation
      2. Wendy Hutton‏ @wenhutton Mar 28
        Replying to @nytimes

        Oh brother. If anyone was offended by that, or took it as anything other than a description of the actual beer they sell, they have problems beyond always being offended. Maybe get some counseling or maybe thicker skin.

        3 replies 0 retweets 7 likes
      3. Tweet unavailable
      4. TINMAN‏ @TINMAN24891390 Mar 28
        Replying to @Blacklistluxury @wenhutton @nytimes

        Bullshit, when is the last time you reached out to a poor white kid? Had them over to your house, hang with your friends, or call them friends? The shit goes both ways. It's not a black,white,brown,purple thing, it's a people thing. Be the change not the talk.

        0 replies 0 retweets 1 like
      5. End of conversation
      1. Mighty Mike‏ @13mightymike13 Mar 28
        Replying to @nytimes

        pic.twitter.com/3fDqi3esG4

        0 replies 0 retweets 5 likes
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