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The New York Times
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Where the conversation begins. Follow for breaking news, special reports, RTs of our journalists and more. Visit http://nyti.ms/2FVHq9v  to share news tips.

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    The New York Times‏Verified account @nytimes Feb 6

    PepsiCo had to clarify that no, it was not going to create Doritos for women with reduced crunch and less orange finger dust.http://nyti.ms/2E4Ows6 

    11:00 AM - 6 Feb 2018
    • 146 Retweets
    • 316 Likes
    • richa mishra Shop Consortium Sky Stephanie Lahey Jess Velke Ena Carballo spxrk 🔥 Deduped Vista K McCroskey
    45 replies 146 retweets 316 likes
      1. New conversation
      2. Patrick Justice‏ @patrickjustice1 Feb 6
        Replying to @nytimes

        Bummer, I was really hoping for some @Doritos with wings for those super-heavy snack days.

        2 replies 2 retweets 41 likes
      3. 1 more reply
      1. New conversation
      2. Raoul Davis  🔥 🔥 🔥 🔥‏ @Ceo_Branding Feb 6
        Replying to @nytimes

        This is dumb. Make the products you want. Market them to your target audience. This messaging obviously didn't work. But there are several #brands that target women and men differently. Is all #branding based on demographics bad? No. But the messaging could be more crisp.

        3 replies 1 retweet 2 likes
      3. hi honey, it's me, your husband, ralph‏ @junixu Feb 6
        Replying to @Ceo_Branding @nytimes

        All yogurt is marketed to women only, but they get away with it because they don’t make it explicit and the marketers are careful not to reveal their intentions.

        3 replies 0 retweets 3 likes
      4. Raoul Davis  🔥 🔥 🔥 🔥‏ @Ceo_Branding Feb 6
        Replying to @junixu @nytimes

        Any marketer who isn't examining results of campaigns broken out by demographics isn't doing their job. Some messaging works better depending on your gender.

        1 reply 0 retweets 4 likes
      5. Janine Fowler‏ @dopemamapdx Feb 6
        Replying to @Ceo_Branding @junixu @nytimes

        Literally all you have to do is not actually LIST your target demographic on the product itself or in the marketing. And if you truly know your demo there isn't even any reason to.

        2 replies 0 retweets 9 likes
      6. hi honey, it's me, your husband, ralph‏ @junixu Feb 6
        Replying to @dopemamapdx @nytimes

        True. In the most cynical sense, it's like a magician revealing their secrets. And in marketing it makes the audience feel like they're predictable, and no one likes that.

        1 reply 0 retweets 9 likes
      7. Janine Fowler‏ @dopemamapdx Feb 6
        Replying to @junixu @nytimes

        Yes! Good analogy. Also is offensive when it's off mark.

        1 reply 0 retweets 2 likes
      8. hi honey, it's me, your husband, ralph‏ @junixu Feb 6
        Replying to @dopemamapdx @nytimes

        Yeah, it can be such a subtle art. I might get flack for saying this, but if Doritos released like, sakura chips in a pink bag for spring in Japan, people would be ordering them online/not offended, even though the company’s intent would be rooted in traditional gender roles.

        1 reply 0 retweets 1 like
      9. Raoul Davis  🔥 🔥 🔥 🔥‏ @Ceo_Branding Feb 7
        Replying to @junixu @dopemamapdx @nytimes

        This is ridiculous. Everyone knows companies market based on gender. But if they "say it", they're evil and bad and everything wrong with the world? Not true. That's not real life. People have different preference s based in gender. That's a real thing.

        2 replies 0 retweets 3 likes
      10. 11 more replies
      1. Michelle Kim‏ @MichelleYKim23 Feb 6
        Replying to @nytimes

        What PepsiCo should really think about is how they can change the material of their packaging to meet green environmental standards.

        0 replies 1 retweet 14 likes
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      1. New conversation
      2. PaladinPizza‏ @PaladinPizza Feb 6
        Replying to @nytimes

        Im a man and i want less finger dust

        1 reply 0 retweets 7 likes
      3. Brian Black‏ @darthchair Feb 6
        Replying to @PaladinPizza @nytimes

        I second this.

        0 replies 0 retweets 2 likes
      4. End of conversation
      1. Xian Knight‏ @XianKnight Feb 6
        Replying to @nytimes

        thank goodness, can you imagine the shame if a man accidentally tries to buy Lady Doritos? The looks, the whispers! Is he or isn't he macho enough for the man Doritos?

        0 replies 1 retweet 6 likes
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      1. Mike Short ⚖️‏ @mike_shortjd Feb 6
        Replying to @nytimes

        Bic tried this before.https://www.forbes.com/sites/davidvinjamuri/2012/08/30/bic-for-her-what-they-were-actually-thinking-as-told-by-a-man-who-worked-on-tampons/#f213d4d3ab85 …

        0 replies 0 retweets 11 likes
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      1. Richard Hong‏ @hong_richard Feb 6
        Replying to @nytimes

        So no Doritas? Bummer, 🙄

        0 replies 0 retweets 5 likes
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      1.  🇺🇸resisterator 🇺🇸‏ @theIastninja Feb 6
        Replying to @nytimes

        Bullshit. This is becoming the new norm. Stating something on social media, waiting for reaction from social media, then deciding. We’re all becoming free beta testers.

        0 replies 0 retweets 3 likes
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      1. Duncan‏Verified account @duncan_98point9 Feb 6
        Replying to @nytimes

        Dang it! I was looking to get my lady doritos!

        0 replies 0 retweets 4 likes
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      1. New conversation
      2. Suzana Lightman‏ @SuzanaLightman Feb 6
        Replying to @nytimes

        They would have done better by discontinuing use of palm oil in their products.

        1 reply 0 retweets 5 likes
      3. 1 more reply

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