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The New York Times
The New York Times
The New York Times
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Where the conversation begins. Follow for breaking news, special reports, RTs of our journalists and more. Visit http://nyti.ms/2FVHq9v  to share news tips.

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    The New York Times‏Verified account @nytimes 11 Oct 2017

    Coach Inc., a company known for its leather goods, is rebranding. Its new name will be Tapestry.http://nyti.ms/2gctOLV 

    1:55 PM - 11 Oct 2017
    • 252 Retweets
    • 316 Likes
    • 師康 Wemerson Pires Andrew James Rivera Ian Nyland🇪🇺🇮🇸🇪🇺 🇫🇷🇺🇸 Barney بارنی🇺🇸🇫🇷 Ittipol Chua Salome fxakadze Patrick Nyarko Abeka® Ryan Hyuksling- The Bestest Movie Star 🌟
    82 replies 252 retweets 316 likes
      1. New conversation
      2. boringfileclerk‏ @boringfileclerk 11 Oct 2017
        Replying to @nytimes

        If you need to rebrand an established company, bankruptcy can't be that far behind in their future. This is an obvious cry for help.

        1 reply 0 retweets 23 likes
      3. Tweet unavailable
      4. boringfileclerk‏ @boringfileclerk 11 Oct 2017
        Replying to @notherprophet @nytimes

        I beg to differ. They didn't reorganize anything, but created Alphabet as a holding brand to oversee all of their projects. Google search is still called Google.

        1 reply 0 retweets 2 likes
      5. Tweet unavailable
      6. boringfileclerk‏ @boringfileclerk 11 Oct 2017
        Replying to @notherprophet @nytimes

        I suppose, but the need for it now seems unclear. None of the brands have fared well in recent years. I'd be happier to see a shakeup in management first before trying to re-brand itself.

        1 reply 1 retweet 5 likes
      7. End of conversation
      1. New conversation
      2. Michael‏ @savvy4me 11 Oct 2017
        Replying to @nytimes

        That will cutback on all the fake Coach bags.

        1 reply 0 retweets 4 likes
      3. # ™️‏ @hodlnow 11 Oct 2017
        Replying to @savvy4me @nytimes

        For a couple of months

        2 replies 0 retweets 2 likes
      4. Tweet unavailable
      5. # ™️‏ @hodlnow 11 Oct 2017

        Days

        1 reply 0 retweets 1 like
      6. End of conversation
      1. New conversation
      2. (((IleneToTheWrite)))‏ @IleneToTheWrite 11 Oct 2017
        Replying to @nytimes

        Coach died when it started mass producing cheaper quality products to sell in the "outlets"

        1 reply 0 retweets 6 likes
      3. eirroC‏ @chapstickaddict 11 Oct 2017
        Replying to @IleneToTheWrite @nytimes

        Yep - makes any new Coach branded bag scream “living the solidly lower-to-middle-middle-class suburban dream & am $12+k in credit card debt”

        1 reply 0 retweets 3 likes
      4. Ruth Triska‏ @RuthTriska 12 Oct 2017
        Replying to @chapstickaddict @IleneToTheWrite @nytimes

        Oh stop....they all sell in outlets.... and coach is still better even there !

        1 reply 0 retweets 0 likes
      5. (((IleneToTheWrite)))‏ @IleneToTheWrite 12 Oct 2017
        Replying to @RuthTriska @chapstickaddict @nytimes

        @coach - classic designs made it a timeless investment - their leather ages like a baseball glove. That's NOT what is sold in their outlets

        1 reply 0 retweets 0 likes
      6. Ruth Triska‏ @RuthTriska 12 Oct 2017
        Replying to @IleneToTheWrite @chapstickaddict and

        That's what I got. Maybe a high class one preferred the lower crowd? 😝

        1 reply 0 retweets 0 likes
      7. (((IleneToTheWrite)))‏ @IleneToTheWrite 12 Oct 2017
        Replying to @RuthTriska @chapstickaddict and

        That one corner clearance area has the real deals on the real stuff. If you ferreted out a Coach classic, well done.

        0 replies 0 retweets 0 likes
      8. End of conversation
      1. Alex Iliescu‏ @steubencapital 11 Oct 2017
        Replying to @nytimes

        Coach should keep the old name and bring back the old designs it had 20 years ago too.

        0 replies 0 retweets 3 likes
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      1. Ronda  🐾 💜 🐾 💙 🐾‏ @Rondaline68 11 Oct 2017
        Replying to @nytimes

        Oh no! I don’t like that new name, however, now all of our coach bags will be “classic”.

        0 replies 0 retweets 4 likes
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