The WNBA doesn't make money. Why would their shoes?
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WNBA is subsidized by the NBA and loses money every year... American women need to get behind the league for it to ever have success
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WNBA players make more money playing overseas during off season than they do playing in the US. Smh this needs to change.
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Nobody cares about the WNBA lmao
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The WNBA still exists? Damn learn something new everyday
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Most people cannot name a single WNBA player. Why would a sneaker company think a sponsorship would be profitable?
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Now that's shocking! Women aren't equal yet To men in sneaker label or pay....hm
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Almost no one watches the WNBA compared to the NBA. Only a few more would buy their shoes, and only to feel like a good feminist.
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Calm down, NYT. The market isn't there. We have enough problems to write about, dont make new ones up.
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@SportShelly Sadly, this is not Fake News. I hope this fact changes soon!
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Sad indeed
#letthemeatcake
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Too bad they are hideous
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Shame!
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They are great players but you think young girls or anyone would buy sneakers of a WNBA player? Not a huge market unfortunately.
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I know and that's crazy.
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If the marketing was done right it could work cuz we know young girls love playing ball, but companies are comfortable and lazy.
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They could at least do a shoe for the WNBA in general
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