This feels like a remarkably general strategy to help people do things that they "should" rationally do, but don't.
Be a pal, hold their hand, listen to them kvetch, whatever they need.
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I've been hearing stories of people who aren't vaccinated simply because of fear of needles —yes, they *know* the rational arguments—and also stories of people whose loved ones helped them get it done: take them there, hold their hand, anti-anxiety meds, breathe-in, breathe-out.
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