@GabrielDuquette The tactic of decomposition is both valuable in mediating long-term behaviour and costly. See:https://twitter.com/sebinsua/status/619452993675640832 …
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@GabrielDuquette PUA literature tells us to create social proof. This analogises to accounting.
@GabrielDuquette "In business in general, and accounting in particular, it is common to use cost as a proxy measure for value."
@GabrielDuquette Our purchasing power is a good proxy for our value.
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