"A highly personal piece of artwork that is deeply meaningful within a small subculture, but meaningless outside it, [...]
"The consumers of the output are often very different from the producers, and often read very different meanings into it."
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This would make the most imaginative expressions ones which (1) reach the greatest market of people, and (2) confuse them.
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He adds "Meanings that often surprise the creator." Implies that because readers value this feedback then it must be the right way.
End of conversation
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