The Market for "Lemons": Quality Uncertainty and the Market Mechanism By George A. Akerlof https://www.iei.liu.se/nek/730g83/artiklar/1.328833/AkerlofMarketforLemons.pdf …
(These articles are very old and don't really express my own thoughts. Not sure whether to read until I see somebody think along my lines.)
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"one needs to know such things as who is in the market persistently and hence who has an incentive to establish a reputation through
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repeated plays of the game" http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.308.415&rep=rep1&type=pdf … ("Signalling in Retrospect and the Informational Structure of Markets" by Michael Spence)
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